Facebook algorithm update: what it means for your business

Facebook is coming to the party in a way that  could cost them (and businesses around the world) by listening to you – the people… and we’re all for it!

In a personal Facebook post last week (Jan 12, 2018) Facebook CEO Mark Zuckerberg stated the following:

We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience… But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.

The Facebook solution:

We’re making a major change to how we build Facebook…  The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media.

And what does this mean for Facebook as a business:

Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down.

But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too. At its best, Facebook has always been about personal connections.

By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent

And what does this mean for you… well, right now no one knows the specifics (unless you have a crystal ball) but we can assume the following:

  1. Content will be even more important because your community will rely on their personal network sharing what you post in order to see it.
  2. Advertising will become even more important (if this is even possible). Boosting posts to targeted audiences will mean that people seeing it actually like it, are more likely to share it and your brand will get more organic reach.
  3. It’s time to consider groups! What is a niche you can your business own? Why not create a group that you community can join and take part in the subject matter, while providing your brand with data, community and more.

The change made by this business powerhouse is surely going to have both positive and negative effects on how we as humans interact, and how businesses move forward in the digital world. However right now, no one has a solid answer of what this will look like… not even Facebook.

Your team at Loud Days will keep you updated on this as more information and data becomes available, however if you have any questions in the meantime please contact your team.

 

 

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