Arnott’s campaign: Forever Now reimagined

By Gemma Browne In its most recent campaign, Arnott’s launched its new brand purpose, to ‘promote real connections’. Two Australian musicians, Dan Sultana and Isabella Manfredi, collaborated to reimagine the song Forever Now in a way that celebrates the little…

Pinterest Enters the Video Advertising Game

Pinterest is introducing video advertisements targeted for search results and feeds. This makes sense, given video will be key to increasing Pinterest’s revenue in 2017. Having linked with Moat and Nielsen to give marketers accurate data through third parties, Pinterest…

IAB Australia releases digital marketing glossaries

By Gemma Browne Australia’s Interactive Advertising Bureau (IAB) has developed a video, audio and mobile glossary of digital marketing terms to give marketers common ground to discuss metrics. These glossaries contribute to the bureau’s mission to ‘help simplify and inspire…

An Opera of Emojis 🎭

By Anna Boucaut This July, Twitter and London’s Royal Opera House leveraged World Emoji Day in a creative new way – sharing the story of an entire opera through new tweets every 30 minutes using only emojis. Twitter users competed…

Booze and Books: The Happiness Hypothesis (Jonathan Haidt)

By Elana Harari This book is not for the faint hearted and a focused mind is required. Published in 2006 and classified as a ‘psychology book’, The Happiness Hypothesis written for a general audience and dives into the great ideas…

Meg Jay: Why 30 is not the new 20

By Elana Harari Fair warning; your current mindset will determine whether you watch this and find it motivating, or curl into a ball and rock back-and-fourth. Meg Jay is a clinical psychologist who specialises in adult development (hint: with a…

Simon Sinek: Millennials in the Workplace

By Elana Harari The video by British/ American author and marketing strategist Simon Sinek divided many who watched it. Sinek breaks down the issues with Millennials in the workplace into four key categories: parenting, technology, impatience and environment. He launches…

Booze and Books: The Checklist Manifesto (Atul Gawande)

By Elana Harari What do these three industries have in common? Medical Aviation Construction If you answered that they run base on checklists, you’d be right! This is not as boring as it sounds. In hospitals, checklists were introduced so…