Instant Articles offer more to businesses

By Sophie Nettlefold Facebook has introduced several updates to its Instant Articles feature, including Call to Action (CTA) buttons for email sign-ups and Page Likes to encourage reader loyalty, and new testing for a Free Trial and Mobile App Install…

Red Wing Epic Stories

By Alexandra Burgos In a unique marketing campaign that is both emotional and authentic, Red Wing Shoes is inviting customers to submit the “epic stories” behind their boots via a dedicated page on its website. The brand’s marketing team will ‘select the most…

Welcome Messenger 2.1!

By Anna Boucaut Taking onboard the continued feedback from users, businesses and developers, Facebook has released Messenger Platform 2.1. The latest update to the platform gives businesses the opportunity to dive deeper into their engagements with customers. A few of…

Mihaly Csikszentmihalyi: Flow – The Secret to Happiness

By Elana Harari Have you ever asked yourself the question – what makes life worth living? Mihaly Csikszentmihalyi, the Hungarian psychologist who ‘recognised and named’ the concept of flow, believes that this operation of the mind is the key to…

Sparkke Change: booze with a social conscience

By Alexandra Burgos ‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’ Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising…

Booze and Books: Grit (Angela Duckworth)

By Elana Harari The hardest part about reading this book is separating how you view yourself from who you actually are and how you behave. Grit is a book that has developed a physiological and (slightly) mathematical formula for how…

Simon Sinek: How Great Leaders Inspire Action

By Elana Harari Many people who know Simon Sinek will fall into one of two camps: That Millennial Guy or People Buy the Why. Filmed in 2009, this TEDtalk has been viewed over 33 million times and is a staple…