Pinterest’s New ’Shop the Look’ Pins

Have you considered the potential of Pinterest for your business? Pinterest only has 200 million monthly active users but those who do use the platform come with high purchase intent. A recent report showed that 90% of weekly Pinners use…

Facebook’s New Monetization Opportunities

A change is coming to Facebook and it is good news for creators and marketers! Influential users are crucial to all social media platforms. The failure of Vine was an example of what happens when there is a lack of…

Snapchat’s New Advertising Opportunities

Did you hear about Snapchat expanding advertising opportunities? Snapchat is now taking a step in its monetisation efforts by opening up its advertising to all. Snapchat originally only provided access to its API to approved developers but now all advertisers…

Facebook launches new ‘Lists’ feature

How will the new Facebook ‘Lists’ feature help boost engagement? Given the new algorithm, facebook will be providing new features to stay at forefront of the industry and allow users and brands to stay relevant. This particular update allows users…

Shoppable Instagram Posts available in Australia!

Have you heard about shoppable Instagram posts? Recently, Instagram has allowed Australian retailers to have access to Instagram shopping tags. This was trialled back in 2016 by the US and allowed brands to tag items with product and pricing information….

Measuring ROI for Influencers

Have you heard about the influencer reach metric? Based on the ROI Influencer Score, model Gigi Hadid was the top influencer in fashion for the month of February. Alana O’Herlihy, Getty Images It’s no surprise that many brands are turning…

These are the Content Trends You Need to be Aware of in 2018

Is your content approach still effective in 2018? BuzzSumo, a digital trends tool, has released its 2018 key content trends report, which reviewed content performance on factors such as social shares and links. Their biggest insight? Social sharing has declined…

Can Targeted Ads Influence How You View Yourself?

Can a targeted ad change how you think about yourself? Online tracking technology allows marketers to deliver ads that are specifically targeted to individuals based upon on their search history. This type of personalised advertising is highly effective and receives…