Facebook isn’t dying so please stop blaming it for a lack of sales


In an article published by Business Insider, Alex Heber put to rest the mis-quoted opinion that Facebook is dying and/or dead.

To recap:

  • There are 13 million Australians active on Facebook each month
  • Globally 1 out of every 3 minutes on a mobile is spent on a Facebook property
  • It is estimated that people check the platform about 14 times a day

Read the full article here.

Facebook isn’t dying. Nor is it close to dead. Remember that when you talk about Facebook, you are talking about a business… a business that owns Facebook, Instagram, Messenger and WhatsApp. The Facebook platform is inextricably linked to all of these social services and we haven’t even gotten to it’s implementation of video content!

As a business grows it must change and adapt to serve a market better than ever before. With this change and adaptation there comes – naturally – changes. (This knowledge is not as common as you might think!)

Those businesses that are able to learn and grow with these changes will prosper, while those who fight against changes, don’t keep up and blame the digital world around them will unfortunately be left behind.

So what can be done? What can business do to stay-up to-date with the digital happenings?

They can subscribe to blogs like Mashable and Social Media Today, they can work with agencies like Social Media Servants, or they can immerse themselves in the world by being active on the platforms that their community love.

Have your say: How do you and your business stay up-to-date with social?

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