Many B2B marketers believe social media is an important tool when it comes to promoting products and services, but their social presence, products, and services may look dry.
But B2B doesn’t have to be boring! Here are a few ideas on how to liven up your social strategy.
Choose Platforms Wisely
The first and most important step in developing an effective strategy is determining which social media platforms your target audience is using and what are they talking about there. The most popular social media channels are Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Pinterest.
However, it is important you do not post exactly the same information on every social media website. Content should be tailored for each platform. Give your target market specific reasons to visit your different social media profiles. Make sure they’re getting something out of it.
Think Outside The Box
B2B marketers will have to think outside the traditional approach to increase their social presence and promote their products and services. Because their target market is other businesses, simply talking shop can become dry.
Therefore, it is important you create fun content about your service or product, as this will give your customers a more welcoming approach.
The main challenge most B2B companies face is giving their target market motivation for engaging with their brand. Since consumers will ask “why?” and “what’s in it for me?”, give them a reason to visit your social media sites.
Invest In Content
In the B2B world, strictly promotional content and brand messages are largely ignored. Usually, consumers will look for companies that have a more personal approach or have content that is relevant to the consumer’s needs and demands.
While creating such content can be difficult, it does bring in business. By incorporating your offline efforts, you can identify, create, and repurpose content into a valuable and robust social media content strategy. Here are a few steps you can follow to create influential content:
– Avoid posting statuses that carry the same message. Instead, integrate unique content.
– Provide your customers with special offers, coupons, and contests.
– Think of a challenge or contest to spread awareness about your products and services.
Measure Your Social Media Efforts
Once you begin posting content about your products and services, it is important you monitor and measure your efforts. This way, you will be able to determine whether your strategy is effective or not, and make necessary changes to improve it.
You can use numerous online tools to track your efforts. Google Analytics will allow you to measure both your website traffic and social media traffic. Most platforms have their own analytics available. Social media trends change quite frequently, so it is important you be familiar with the latest trends.
With these steps, you can start developing a social media plan that isn’t boring! Check out these other B2B brands below for inspiration.
Have your say: What do you do online to make your digital stand out?