Pinterest has recently opened up its advertising to every small and medium sized advertisers in the USA. After 18 months of beta testing, Pinterest has launched their self-serve advertising platform, allowing brands to buy Promoted Pins and have increased the targeting options from 30 to 420 interests!
Previously, only certain brands could buy ads based on broad user interests like food and fashion, however now you can be more specific with targets such as healthy food and street-style fashion.
So does it actually work for brands? Yes! Pinterest has reported that marketers that have spent at least $1 per day advertising on the social platform see a 20 percent increase in clicks on their posts.
Ian Leslie, marketing chief for the online furniture retailer Industry West, recently upped their Pinterest advertising spend and report that 16 percent of the brand’s sales came from Pinterest-generated traffic.
Stay tuned for when Pinterest advertising is available in Australia!