By Gemma Browne
In its most recent campaign, Arnott’s launched its new brand purpose, to ‘promote real connections’. Two Australian musicians, Dan Sultana and Isabella Manfredi, collaborated to reimagine the song Forever Now in a way that celebrates the little moments in life.
Nik Scotcher, Arnott’s Marketing Director, Australia and New Zealand, says, “Arnott’s chose to recreate Forever Now with Dan and Isabella because just like Arnott’s biscuits such as Tim Tam, Scotch Fingers as well as Shapes, the song is a true Aussie classic.”
The campaign, created by TKT Sydney, includes 60-second and 30-second advertisement, as well as a full length song (available on Spotify and Apple Music), music video shared through social media, and behind-the-scenes videos.