Better late than never


By Sophie Nettlefold

It’s not news that video is dominating social media as is evident with the rise of SnapChat’s 4 billion to 10 billion views per day in less than a year.

Knowing this, it makes sense for LinkedIn to announce they’re rolling out a 30-second ‘native video option’ offering, giving users the opportunity to ‘better connect with prospective business partners and employers through the power of moving images.’

As part of the announcement, LinkedIn users will soon see a foray of influencer-related videos of ‘key business people’ responding to Q&A questions.

The app, ‘Record’, will offer a platform for users to respond to selected questions via a short 30-second video, which can then be published direct to appear in the LinkedIn News Feed.

LinkedIn users will play the video in-stream or click through to a dedicated viewer panel, which enables you to scroll through responses from other influencers on the same topic. – Andrew Hutchinson, Social Media Today.

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As per the announcement post:

“Today your LinkedIn Feed will come to life in a whole new way with the introduction of 30-second videos from LinkedIn Influencers. For the first time, we’ve invited more than 500 Influencers on LinkedIn to share their thoughts on trending professional topics and news, ranging from diversity and workplace culture, to education and innovation — all through the richness of video.”  

Those influencers will post their videos via a new, dedicated app called ‘Record’, which, as noted on iTunes, is currently only available to a limited number of LinkedIn members.

LinkedIn users will start seeing influencer videos appearing in the news feed from today. Are you interested in knowing more about LinkedIn for your business? Get in touch with Servants today to discuss opportunities for B2B engagement and interaction.

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