Category: Beyond Social

Introducing Instagram Stories

  By Phoebe Bullen Are you concerned about overposting on Instagram? Worried your post doesn’t quite with the overall feel of your newsfeed? Well, Instagram have a solution so that you can sleep easy… Introducing Instagram Stories. In a bold…

Is musical.ly the next big social contender?

  By Rosie Thompson  musical.ly is sweeping the tween nation, and has proved to be a powerful social platform that will sit with the likes of Snapchat and Instagram. So if you thought this was just a fad, it might…

Proving ROI on Instagram? Maybe it is possible!

  By Anna Boucaut Even with the dreaded algorithm update and opening its API, Instagram continues to restrict active links in photo captions. This move makes it nearly impossible for retailers to share a direct link to ‘shop product’ with their…

How to beat Facebook’s newsfeed algorithm

  By Rosie Thompson  Recently, Facebook changed up its newsfeed algorithm once again. In case you missed it, they announced that they would heavily prioritise posts shared by Facebook friends, rather than those posted by Pages. This change is great…

How to make Millions with Millennials

By Sophie Nettlefold By 2020 Millennials will boast more than $1.4 trillion in spending power. At Servants, we are always searching for new ideas around how to connect with these avid and tech-savvy digital users; they are a trend spotting…

Digital Interaction with a Feminine Touch

  A recent survey of 11,000 females aged 18+, found some interesting results in relation to how women shop and interact with brands online. Among the findings, Influenster discovered that: 94% of women engage actively with brands online 31% of women…

Facebook advertising: add some digital to your bricks and mortar

By Anna Boucaut Overnight Facebook has announced a game-changing solution for businesses that face the number one challenge of digital media, providing ROI. They’re connecting the space between in-store and mobile with development to their Local Awareness adverts. The local…

Don’t let things get shady!

  By Anna Boucaut Community management is a key component of any successful social media strategy execution. At Social Media Servants, ensuring every message, comment and share doesn’t go unnoticed is not something we take lightly – and it is for…

Why proving ROI is a MUST

  In line with past years, digital marketing budgets continue to grow in 2016 and make up a key component of any business budget. But before you throw your money around, be sure that with an increase in budget, comes…

Facebook and video: your perfect weapon for success

By Anna Boucaut There has been an obvious change in the number of videos flooding our Facebook newsfeed over the last 12 months… and it’s not because the competition for ‘Most Hilarious Cat Video’ is now the focus of our…