Category: Beyond Social

Widening the net with Dynamic Ads

By Sophie Nettlefold Facebook has rolled out retargeted ads, or ‘D’ to Instagram. One of the fastest growing tactics across social advertising is through retargeting. That is focusing on serving relevant ads to an audience who have already interacted with your brand,…

‘Chat bot’ Revolutionises Property Searching Online

By Phoebe Bullen The first Facebook Messenger bot has hit Australian shores with property giant Domain allowing users to drop a location pin into Messenger to find houses for sale in that area. The bot is accessed by simply typing…

Instagram is getting ready for business

By Gemma Browne  In their latest step to become more desirable to businesses, Instagram has started testing business profiles, their answer to Facebook pages. Instagram spokesperson told TechCrunch, “We are testing new business tools coming to Instagram in a few…

Facebook Announces New Partners for Advert Metrics

By Phoebe Bullen With brands spending more and more of their ad budgets in the digital sphere, Facebook has come under some scrutiny by advertising industry leaders who are reluctant to pay for video views that users might be merely…

Targeting: On Point

By Sophie Nettlefold So, what is Retargeting? When we talk about your business KPIs and social strategy, social conversions and website traffic, you’ll often hear the word ‘Retargeting’  thrown around: Retargeting is a paid advertising strategy that involves putting your ads…

Your Snapchat game is about to get A LOT better

By Anna Boucaut Welcome Snapchat Chat 2.0, we are very excited to have you! Last week Snapchat released its latest software update and we couldn’t be more excited. The app has officially taken on the messaging app leaders, Facebook and Whatsapp,…

Feeling thirsty?

By Phoebe Bullen Back by popular demand, Facebook’s weekly video series Pub in Pub picks the brains of some of the brightest creatives and publishers in the industry over a beer or two in their favourite pub. The hot topic…

Updated Features for Video Ads

By Gemma Browne Last week, Facebook announced their latest updates to the platform’s video ads – and we’re excited! According to Facebook, people watch over 100 million hours of video on Facebook per day. Along with consumers’ growing control over…

The rise of the animated GIF

  By Phoebe Bullen It’s common knowledge that GIFs beat JPEG images in a heartbeat these days. Unless you’ve been avoiding the Internet (which is highly unlikely!), you’re bound to have seen them: the seconds-long, looping video clips that people…

Super Bowl 50

Author: Phoebe Bullen You can’t fault the commercials of Super Bowl 50 for not having range! As more than 100 million Americans tuned in (and 1.75 million Aussies!), 46 companies battled it out. It’s estimated that companies splurge between $4.5…