Category: Business

Instant Articles offer more to businesses

By Sophie Nettlefold Facebook has introduced several updates to its Instant Articles feature, including Call to Action (CTA) buttons for email sign-ups and Page Likes to encourage reader loyalty, and new testing for a Free Trial and Mobile App Install…

Red Wing Epic Stories

By Alexandra Burgos In a unique marketing campaign that is both emotional and authentic, Red Wing Shoes is inviting customers to submit the “epic stories” behind their boots via a dedicated page on its website. The brand’s marketing team will ‘select the most…

Sparkke Change: booze with a social conscience

By Alexandra Burgos ‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’ Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising…

Facebook introduces advertising on Messenger

By Anna Boucaut Facebook has now opened up the ability to use Messenger as a placement for website click advertisements to all advertisers globally – allowing advertisers to reach their target audiences whilst they are active and engaged on the…

Facebook launches Marketplace

By Rosie Thompson Are you one of the 450+ million people visiting ‘buy & sell’ Facebook groups each month? Well, do we have news for you! Facebook have officially launched Marketplace; a convenient (and brilliant!) destination to discover, buy and sell items…

How to Amplify Your Next Event

  By Rosie Thompson Almost every event these days uses social media to generate buzz in the lead-up, during, and post event. It is very common for events we attend to have a hashtag attached to it; from sporting events…

Is musical.ly the next big social contender?

  By Rosie Thompson  musical.ly is sweeping the tween nation, and has proved to be a powerful social platform that will sit with the likes of Snapchat and Instagram. So if you thought this was just a fad, it might…

Proving ROI on Instagram? Maybe it is possible!

  By Anna Boucaut Even with the dreaded algorithm update and opening its API, Instagram continues to restrict active links in photo captions. This move makes it nearly impossible for retailers to share a direct link to ‘shop product’ with their…

The ROI of Storytelling

By Rosie Thompson We all know the saying “content is king”, but can content and storytelling actually help your company get sales? Absolutely. Let us start by telling you a story about a Missouri Shotglass. Rob Walker and Joshua Glenn…