Category: Business

How Facebook’s News Feed Works

  By Phoebe Bullen Facebook recently hosted its annual F8 developer conference and announced a range of new tools and updates. There was one session that looked at a crucial element of the Facebook infrastructure, which is particularly relevant for…

More to The Post

By Sophie Nettlefold  Facebook are set to deliver a more immersive, native user and reading experience for your community. Instant Articles have been introduced for brands and users to share more interactive, original articles and content on Facebook. There are a…

How to Win Friends and Influence People

By Sophie Nettlefold By now you would have heard of ‘influencer marketing’ as the next big thing (that is already here!) and brands are enjoying the fact that fellow consumers are qualifying purchasing decisions. These consumers are looking to their…

Targeting: On Point

By Sophie Nettlefold So, what is Retargeting? When we talk about your business KPIs and social strategy, social conversions and website traffic, you’ll often hear the word ‘Retargeting’  thrown around: Retargeting is a paid advertising strategy that involves putting your ads…

Using Social Media to Nurture Conversions

By Rosie Thompson When it comes to digital campaigns, brands typically lead with strong direct sales messaging like “buy now”. At Social Media Servants we don’t necessarily believe that this traditional direct-response approach is the most effective way to get…

Facebook Video Metrics Update

By Rosie Thompson In line with Facebooks continued focus of taking on video giant YouTube, they have recently redesigned Page’s video metric. This update enables Page owners to get a better understanding of when their audiences are watching their videos…

Viva La Video

By Sophie Nettelfold According to Facebook, video is the king of content with total daily users consuming over of 100 million hours of video content each day. This, of course, comes with monetisation opportunities for businesses and brands sharing video…

Feeling thirsty?

By Phoebe Bullen Back by popular demand, Facebook’s weekly video series Pub in Pub picks the brains of some of the brightest creatives and publishers in the industry over a beer or two in their favourite pub. The hot topic…

Snapchat’s 2016 entrance

By Anna Boucaut Snapchat’s release of customised geofilters is a game changer! You will now be able to create the perfect geofilters on Snapchat for your next party, wedding or event! The company is rolling out “on-demand” geofilters which allow…