Category: Business

Facebook for Non-profits

By Phoebe Bullen  Facebook has just made it a whole lot easier for nonprofits to fundraise, with a new website dedicated solely to providing organisations with the resources needed to make the most of their Facebook pages. A statement from the…

Updated Features for Video Ads

By Gemma Browne Last week, Facebook announced their latest updates to the platform’s video ads – and we’re excited! According to Facebook, people watch over 100 million hours of video on Facebook per day. Along with consumers’ growing control over…

Why you need LinkedIn for Your Business

Author: Rosie Thompson LinkedIn is becoming an increasingly powerful tool for businesses. With over 400million users worldwide, it is a great place for your brand to connect with your target market (B2C and B2B) in a professional environment. Reasons why…

Facebook Devaluing Likes

By Phoebe Bullen Maximising your chances of reaching Facebook’s massive audience requires paying close attention to changes in the news feed algorithm. Facebook are constantly working to improve the News Feed and ensure that you, as a user, are seeing the…

The Value of Video

By Phoebe Bullen Now here’s a stat for you… Facebook users watch more than 8 billion videos on the network every day – up from 1 billion in 2015! As the consumption of video continues to grow, brands are turning…

Facebook: Captain, my Captain

We might only be halfway through January, but already there are some exciting social media updates and developments that will shape the way that businesses and consumers behave online. Facebook, the captain of social media, will continue to sprint ahead…

Utilising the #Hashtag

It’s no secret the hashtag has come a long way since it’s humble beginnings as a symbol for ‘number’. With the growth in businesses employing Instagram as part of their social media strategies, understanding how to utilise hashtags on the…

How does your brand rank on Instagram?

Mashable have just published the lead Instagram ranking for the week of December 21-27, 2015 via Shareable. They’ve offered an insight on 2015’s tops social posts across Facebook, Twitter and Instagram. The rankings were topped by Media Publisher; National Geographic,…