Category: Business

What analytics should your business pay attention to?

  When implementing a change or campaign, analytics will show you the answers. Trusting in analytics means that within a certain timeframe, you will have answers. Answers come in the form numbers that show increase, decrease and a general change (good or…

12 ways you will fail at Business Social

Assume you are targeting the ‘general public’ Firstly – there is no such thing as a general public when it comes to your audience. You don’t talk to a 3 year-old the same way you talk to a 50 year-old,…

11 commandments of Business Social

  Know who you are trying to talk to and target. Knowing this (and knowing it inside out) is the foundation to a strong social media presence as if you get your audience wrong, it means you aren’t talking to…