Category: Case Study

Run, Hoka One One, Run!

By Peter Bain As women’s sporting leagues and clubs worldwide are gaining more traction, running company Hoka One One has released a powerful new campaign that explores how women use running to overcome tough obstacles and adversity. In the above…

Google Maps rolls out handy Q&A update

By Peter Bain There’s a pretty cool development coming out of Google Maps at the moment. Google is rolling out a new feature that lets users post questions and answers on business listings. Plus, business owners can now share frequent…

A little competition never hurt nobody

By Gemma Browne With the foreboding reality that Amazon is making its way to the Australian market, eBay is preparing for the wave of competition with a proactive marketing campaign. The ‘Fill Your Cart with Colour’ campaign celebrates the way…

Converse take to Twitter with Public Access campaign

By Anna Boucaut Converse are using Twitter as a platform to engage Gen Z and launch a larger brand refresh. In the series #ConversePublicAccess, Converse will ask young celebrities to host short, sharp interviews with people of their choice. When…

Vice x Airbnb

By Georgina Clement Through a digitally driven campaign, Airbnb has partnered with Vice Media to offer a series of curated and eccentric travel packages. Airbnb has housed the competition on their website, complemented by Vice articles and YouTube videos showcasing…

How Social Media has Changed E-Commerce #AsSeenOnMe

By Alex Trumble How good is the internet! By the time you finish reading this blog post, I could have gone online, sourced some inspiration from my Instagram feed, picked a saucy outfit from an online retailer for date night…

Death to the generic response!

By Alexandra Burgos David Jones recently released their latest beauty magazine, promoting all the latest trends by showcasing the brands available in their beauty department. Sudanese-Australian model Adut Akech graced the cover of the magazine, which angered one customer. The…

Apple joins Instagram!

By Anna Boucaut Earlier this month, Apple launched its first Instagram account with a bang, using the already successful #ShotoniPhone campaign hashtag as a base for its content strategy. This gave Apple the perfect opportunity to incite community involvement, gain traction…

Joe Gebbia: How Airbnb Designs for Trust

By Elana Harari If you have ever worked with Loud Days or had an interaction with any of the team, you will know first-hand that the key to our success are the relationships we form. Within this, it is the…