Category: Social Media

Shoppable Instagram Posts available in Australia!

Have you heard about shoppable Instagram posts? Recently, Instagram has allowed Australian retailers to have access to Instagram shopping tags. This was trialled back in 2016 by the US and allowed brands to tag items with product and pricing information….

Measuring ROI for Influencers

Have you heard about the influencer reach metric? Based on the ROI Influencer Score, model Gigi Hadid was the top influencer in fashion for the month of February. Alana O’Herlihy, Getty Images It’s no surprise that many brands are turning…

Can Targeted Ads Influence How You View Yourself?

Can a targeted ad change how you think about yourself? Online tracking technology allows marketers to deliver ads that are specifically targeted to individuals based upon on their search history. This type of personalised advertising is highly effective and receives…

Are you socially responsible on social media?

By Alex Trumble   In 2004 Facebook was launched as a social media platform (technology company if you ask Zuckerberg) and since then we have all had sweet fun times posting flattering photos of ourselves and writing heartfelt happy birthday…

Is Instagram About To Disrupt & Destroy?

  By Sophie Nettlefold Instagram is currently testing a new ‘four-across’ grid format. Microphone drop. We’ve just picked our Social Media Strategists up off the floor and it’s cool: this is only a test for now. Thankfully, many of the…

Facebook launches ‘Dynamic Creative’

By Anna Boucaut Facebook has just made it even easier to ensure your ads are getting the most bang for their buck! Following the launch of their new updated Adverts Manager (which is now merged with Power Editor), Facebook have…

Say hello to Facebook Watch!

Facebook Watch is the newest addition to the social media platform’s slew of features. Each show on the platform is made up of episodes — live or recorded — and follows a theme or storyline. The platform is perfect for sharing…

Twitter turns to agencies to encourage brand advocacy

Twitter will reward the best in the #TweetToTheTop programme with a trip to Cannes 2018. By Gemma Browne In an attempt to grow its partnerships with media and advertising agencies, Twitter has launched the #TweetToTheTop campaign, encouraging young talent from…