Category: Social Media

Instant Articles offer more to businesses

By Sophie Nettlefold Facebook has introduced several updates to its Instant Articles feature, including Call to Action (CTA) buttons for email sign-ups and Page Likes to encourage reader loyalty, and new testing for a Free Trial and Mobile App Install…

Welcome Messenger 2.1!

By Anna Boucaut Taking onboard the continued feedback from users, businesses and developers, Facebook has released Messenger Platform 2.1. The latest update to the platform gives businesses the opportunity to dive deeper into their engagements with customers. A few of…

Sparkke Change: booze with a social conscience

By Alexandra Burgos ‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’ Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising…

Facebook introduces advertising on Messenger

By Anna Boucaut Facebook has now opened up the ability to use Messenger as a placement for website click advertisements to all advertisers globally – allowing advertisers to reach their target audiences whilst they are active and engaged on the…

How to Amplify Your Next Event

  By Rosie Thompson Almost every event these days uses social media to generate buzz in the lead-up, during, and post event. It is very common for events we attend to have a hashtag attached to it; from sporting events…

Better late than never

  By Sophie Nettlefold It’s not news that video is dominating social media as is evident with the rise of SnapChat’s 4 billion to 10 billion views per day in less than a year. Knowing this, it makes sense for LinkedIn…

Introducing Instagram Stories

  By Phoebe Bullen Are you concerned about overposting on Instagram? Worried your post doesn’t quite with the overall feel of your newsfeed? Well, Instagram have a solution so that you can sleep easy… Introducing Instagram Stories. In a bold…

Is musical.ly the next big social contender?

  By Rosie Thompson  musical.ly is sweeping the tween nation, and has proved to be a powerful social platform that will sit with the likes of Snapchat and Instagram. So if you thought this was just a fad, it might…