Category: Social Media

Who Rules the Video Length War?

  By Rosie Thompson The best length for social videos is a debated topic lately; what is the optimal video length for your social ads? To find your optimal video length, we recommend going back to your key business, marketing and…

Why proving ROI is a MUST

  In line with past years, digital marketing budgets continue to grow in 2016 and make up a key component of any business budget. But before you throw your money around, be sure that with an increase in budget, comes…

Facebook Analytics for Apps

By Phoebe Bullen Facebook Analytics for Apps is a powerful solution to understanding the people who use your iOS and android apps, optimising their user experience and reaching them with targeted campaigns. The free tool is the only solution that…

Facebook and video: your perfect weapon for success

By Anna Boucaut There has been an obvious change in the number of videos flooding our Facebook newsfeed over the last 12 months… and it’s not because the competition for ‘Most Hilarious Cat Video’ is now the focus of our…

Widening the net with Dynamic Ads

By Sophie Nettlefold Facebook has rolled out retargeted ads, or ‘D’ to Instagram. One of the fastest growing tactics across social advertising is through retargeting. That is focusing on serving relevant ads to an audience who have already interacted with your brand,…

‘Chat bot’ Revolutionises Property Searching Online

By Phoebe Bullen The first Facebook Messenger bot has hit Australian shores with property giant Domain allowing users to drop a location pin into Messenger to find houses for sale in that area. The bot is accessed by simply typing…

Instagram is getting ready for business

By Gemma Browne  In their latest step to become more desirable to businesses, Instagram has started testing business profiles, their answer to Facebook pages. Instagram spokesperson told TechCrunch, “We are testing new business tools coming to Instagram in a few…

One Video to rule them all…

  By Anna Boucaut  It was only a matter of time before the Facebook-owned Instagram shifted their focus towards video, and showed us how to best utilise this content across the platform. And what better way to do that than with…

How Facebook’s News Feed Works

  By Phoebe Bullen Facebook recently hosted its annual F8 developer conference and announced a range of new tools and updates. There was one session that looked at a crucial element of the Facebook infrastructure, which is particularly relevant for…

How to Win Friends and Influence People

By Sophie Nettlefold By now you would have heard of ‘influencer marketing’ as the next big thing (that is already here!) and brands are enjoying the fact that fellow consumers are qualifying purchasing decisions. These consumers are looking to their…