Category: What Does This Mean For you?

Proving ROI on Instagram? Maybe it is possible!

  By Anna Boucaut Even with the dreaded algorithm update and opening its API, Instagram continues to restrict active links in photo captions. This move makes it nearly impossible for retailers to share a direct link to ‘shop product’ with their…

The ROI of Storytelling

By Rosie Thompson We all know the saying “content is king”, but can content and storytelling actually help your company get sales? Absolutely. Let us start by telling you a story about a Missouri Shotglass. Rob Walker and Joshua Glenn…

How to make Millions with Millennials

By Sophie Nettlefold By 2020 Millennials will boast more than $1.4 trillion in spending power. At Servants, we are always searching for new ideas around how to connect with these avid and tech-savvy digital users; they are a trend spotting…

The Future of Retargeting

  By Rosie Thompson If you think the way advertisers follow you around the internet is a little Big Brother – you just wait, retargeting is only getting started. Have you noticed that when you browse a product online, suddenly…

Digital Interaction with a Feminine Touch

  A recent survey of 11,000 females aged 18+, found some interesting results in relation to how women shop and interact with brands online. Among the findings, Influenster discovered that: 94% of women engage actively with brands online 31% of women…

Promote your products with Facebook Dynamic Ads

By Phoebe Bullen  The way people discover, browse and purchase products is an ever-evolving process, and it’s the responsibility of advertisers to adapt and stay relevant. To achieve success in your online marketing campaign you need to produce high-quality, relevant…

Facebook advertising: add some digital to your bricks and mortar

By Anna Boucaut Overnight Facebook has announced a game-changing solution for businesses that face the number one challenge of digital media, providing ROI. They’re connecting the space between in-store and mobile with development to their Local Awareness adverts. The local…

Media Centric Storytelling for Conversions

  By Sophie Nettlefold  The dynamic and immersive Facebook canvas is a full screen experience with single and carousel images, video, text, and call-to-action sequences in a native mobile advertising experience. This allows brands to show off their best angles on…

Build your database with Facebook lead ads

By Rosie Thompson Looking for ways to build up your database? Well now you can do it easily through Facebook! New Facebook lead ads make the process of collecting email addresses significantly easier and cheaper for your business. Using a…