Category: What Does This Mean For you?

How to Win Friends and Influence People

By Sophie Nettlefold By now you would have heard of ‘influencer marketing’ as the next big thing (that is already here!) and brands are enjoying the fact that fellow consumers are qualifying purchasing decisions. These consumers are looking to their…

Facebook Announces New Partners for Advert Metrics

By Phoebe Bullen With brands spending more and more of their ad budgets in the digital sphere, Facebook has come under some scrutiny by advertising industry leaders who are reluctant to pay for video views that users might be merely…

Using Social Media to Nurture Conversions

By Rosie Thompson When it comes to digital campaigns, brands typically lead with strong direct sales messaging like “buy now”. At Social Media Servants we don’t necessarily believe that this traditional direct-response approach is the most effective way to get…

Busting LinkedIn Myths

By Gemma Browne If you haven’t already realised, your employees are one of the best brand advocates your company has. The key is utilising their advocacy to its full potential. Implementing an internal employee LinkedIn strategy and offering company guidelines…

Keep ahead of the Instagram update!

By Anna Boucaut You aren’t alone if you are worrying about the impact of Instagram’s looming algorithm update! Since the announcement last week, the focus for us has been on how to ensure that brands stay front-of-mind, and at the…

Facebook Video Metrics Update

By Rosie Thompson In line with Facebooks continued focus of taking on video giant YouTube, they have recently redesigned Page’s video metric. This update enables Page owners to get a better understanding of when their audiences are watching their videos…

Viva La Video

By Sophie Nettelfold According to Facebook, video is the king of content with total daily users consuming over of 100 million hours of video content each day. This, of course, comes with monetisation opportunities for businesses and brands sharing video…

Snapchat’s 2016 entrance

By Anna Boucaut Snapchat’s release of customised geofilters is a game changer! You will now be able to create the perfect geofilters on Snapchat for your next party, wedding or event! The company is rolling out “on-demand” geofilters which allow…

Facebook for Non-profits

By Phoebe Bullen  Facebook has just made it a whole lot easier for nonprofits to fundraise, with a new website dedicated solely to providing organisations with the resources needed to make the most of their Facebook pages. A statement from the…