Category: What Does This Mean For you?

Facebook: Captain, my Captain

We might only be halfway through January, but already there are some exciting social media updates and developments that will shape the way that businesses and consumers behave online. Facebook, the captain of social media, will continue to sprint ahead…

Utilising the #Hashtag

It’s no secret the hashtag has come a long way since it’s humble beginnings as a symbol for ‘number’. With the growth in businesses employing Instagram as part of their social media strategies, understanding how to utilise hashtags on the…

Start Something New: the Apple way

It is no secret that Apple is a leader of social media campaigns. Initially with the ‘Get A Mac’ campaign, Apple sparked a public debate with the now infamous Mac vs PC. This was followed by their ‘Silhouette’ campaign designed…

5 Inspirational TED Talks for the New Year

Looking for extra motivation as you head into 2016? Entrepreneur have conveniently put together a list of the top 5 Ted Talks that will inspire and motivate you. From how to get your ideas to spread by Seth Godin, to insights into Richard…

A look back on 2015 social

As the silly season is coming in quickly, its best to have a look at what has happened for us in Social in 2015, and what exciting things are to come in 2016. 2015 saw a lot of video, video…

Social media is changing the way we shop

Facebook is currently testing a new shopping function that will turn your Facebook Page into a mini shop-front… and we’re really excited about it! Rumour has it, there will be a new ‘shopping’ section on Facebook Business Pages where companies…

The potential of Instagram multi-accounts

Instagram, which is both one of the most popular business tools and the most resistant to allow this to happen, has finally decided to take another baby step towards making business account management much simpler. Aside from the roll-out of…

Direct-response advertising and your business

  Instagram has improved their advertising systems by including direct-response advertising, streamlined ad buying and improved targeting using Facebook data to target the ads that users see. In short, this means that all of the wonderful ways that a Facebook…

Instagram shopping: we don’t know how, but it is happening

“On Tuesday, Instagram announced that it will begin testing a variety of new ad formats, allowing advertisers to sell products, solicit website sign-ups and prompt app downloads, all within Instagram” Love the idea or hate it, this change marks a…