By Anna Boucaut
This July, Twitter and London’s Royal Opera House leveraged World Emoji Day in a creative new way – sharing the story of an entire opera through new tweets every 30 minutes using only emojis.
Twitter users competed to win two tickets to the Opera by correctly identifying the Opera or Ballet being expressed in each Tweet. The campaign presented an opportunity for the Royal Opera House to attract a new audience to its shows, while Twitter played its part by promoting the campaign in ‘trending topics’.
Like to try and guess a few yourself? Check out this article.