Considerations must be made for short form creativity, in order to match the behaviours of consumers when determining which assets to make.
The most popular videos people consume on their devices are short, for on-the-go viewing, and ‘lean forward’, which refers to people’s desire to interact with a video. Content creators also tap in to ‘lean back’ which is a growing behaviour we’re seeing of people consuming longer videos in a planned environment.
Here is your checklist for Facebook creative:
CAPTURE ATTENTION QUICKLY
- Produce thumb-stopping content
- Establish context upfront
- Integrate your branding upfront in under 3 seconds
DESIGN FOR SOUND OFF BUT DELIGHT WITH SOUND ON
- Tell your story visually
- Use text and graphics
- Try captions
FRAME YOUR VISUAL STORY
- Explore different frames
- Highlight key elements
- Play with dimension
PLAY WITH FORMATS
- Keep it simple
- Push the boundaries
So go out there, experiment, play, and most importantly have fun!