Facebook launches ‘Dynamic Creative’

By Anna Boucaut

Facebook has just made it even easier to ensure your ads are getting the most bang for their buck!

Following the launch of their new updated Adverts Manager (which is now merged with Power Editor), Facebook have introduced “Dynamic Creative”, a tool that “delivers the best combinations of your creative assets” by finding the best creative combinations of your advertisements.

It achieves this by taking components like images, videos, titles, descriptions, call to actions (and anything extra) and runs them as multiple combinations across audiences. It then analyses those that deliver best, and serves the best performing creative across the board. It really is as easy as that!

To use this new feature, you will need to use the Quick Setup through Power Editor on your Facebook Business Manager. You can find more information here.

Leave a Reply

Your email address will not be published. Required fields are marked *