How to Win Friends and Influence People

By Sophie Nettlefold

By now you would have heard of ‘influencer marketing’ as the next big thing (that is already here!) and brands are enjoying the fact that fellow consumers are qualifying purchasing decisions.

These consumers are looking to their favourite social media personalities (not necessarily celebrities) who hold massive community followings across platforms like Instagram and Snapchat to discover brands and products a-like (aka: brand awareness).

From a marketer’s perspective, influencer marketing has opened up a myriad of social possibilities for brands to connect with consumers more organically. When done correctly, brands can amplify and funnel messages to targeted demographics and nurture conversions through the sales process.

And here at Servants, we love it! Here’s why:

  • It’s incredibly powerful and nothing drives qualified leads more effectively than word-of-mouth recommendations.
  • These social-conversations flow seamlessly within consumers lives. Within the social paradigm, brands can engage on a personal level, entertaining, informing and sharing their brand story with their community.
  • It’s great content! Influencer relations comes with content that is engaging, high quality and organic. This is in juxtaposition to paid ads that aren’t optimised to the needs of the community.
  • It’s native, which means that the brand messages and products are placed strategically within the user experience. This enjoys a higher uptake than traditional advertising that often interrupts the consumers and fails to fit into the consumer experience requirements.

In addition to this, the new Instagram algorithm update – which shows users the moments you care about first – may just help brands embrace authentic conversions and follow their target market with the help of influencers.

For example: Nervous that your audience does not have a highly engaged following? A campaign that leverages influencers will help drive your brand toward a qualified and targeted audience, while increasing followers and the influence your brand holds.

Are you curious about engaging in a big bad influencer campaign? Explore what could be right for your business here.

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