By Gemma Browne
Australia’s Interactive Advertising Bureau (IAB) has developed a video, audio and mobile glossary of digital marketing terms to give marketers common ground to discuss metrics. These glossaries contribute to the bureau’s mission to ‘help simplify and inspire digital advertising in Australia.’
The tools aim to reduce the jargon used in marketing conversations and simplify the complex nature of digital marketing. Marketers have the opportunity to test their knowledge through a quiz created to accompany the launch, and win a free ticket to IAB’s inaugural Measure Up conference.