Is Instagram About To Disrupt & Destroy?


By Sophie Nettlefold

Instagram is currently testing a new ‘four-across’ grid format.

Microphone drop.

We’ve just picked our Social Media Strategists up off the floor and it’s cool: this is only a test for now. Thankfully, many of the tested features never come to fruition.

As a social media agency, and for many of our clients, the Instagram grid is a carefully-designed work of art. This includes 3 x 3 professionally curated photo grids, sliced portraits and graphic design collages, themed colours and typography in a row.

In any case, hats off to Instagram for constantly disrupting and challenging the way we’ve come to consume in 3 x 3 grid squares.

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