Instagram appears to be the king of the kids (for now)


“In the next five years, I believe everything will be done on mobile devices.”

An article that appeared in Time has outlined the following statistics around youth and mobile phone usage:

  • 87% of young adults— those between the ages of 18 and 34—who own smartphones report never separating from their mobile devices
  • 78% of young adults spend more than two hours per day using their smartphones
  • Three out of five believe that mobile devices will somehow vaguely rule every aspect of the future
  • Of those who are 16 years old, one third report prioritising Instagram as the most important social network
  • Three quarters of 12 to 24 year-olds use Facebook
  • Vine stayed steady at 30% in terms of usage among socially networked 12 to 24 year olds
  • 44% of 18 to 24 year olds report using their smartphone camera at least once per day
  • Three quarters of 18 to 34 year olds report that they use their cameras to post pictures to social media

The above statics are perfect for utilisation in your brand’s social strategy. Focusing on mobile-friendly content such as smaller images and shorter videos, and understanding how to communicate on the mobile format, will be key to any brand’s social success.

Thinking that the youth demographic isn’t your target audience? Think again. Short term, how the younger markets consume social media flows into the older demographics. So understanding how these markets work will help your business to better understand your ideal audience. Long term, capturing the market before you ‘want’ them will help your business to grow, build loyalty and maintain strong market share for your brand.

Want to know more about the report? Read it here.

Have your say: How does your business use Instagram to build a community?

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