Instagram is getting ready for business

By Gemma Browne 

In their latest step to become more desirable to businesses, Instagram has started testing business profiles, their answer to Facebook pages.

Instagram spokesperson told TechCrunch, “We are testing new business tools coming to Instagram in a few months.”

The photo and video sharing network are being quite secretive of what this will mean for businesses, but TechCrunch have shared a few screenshots of what these profiles may look like.

Screen Shot 2016-05-11 at 5.43.12 pm

Features on Instagram business profiles include a ‘contact’ button, access to maps and directions, the ability for users to email the businesses and the ability for the business owner to specify what type of business the profile represents.

It looks like it can only mean good things for businesses with a focus on the platform, helping to prove ROI in their Instagram strategy.

Do you use Instagram for your business? What would you like to see in an Instagram business profile that would help your marketing efforts on the platform?

Leave a Reply

Your email address will not be published. Required fields are marked *