By Anna Boucaut
With over 700 millions users, utilising Instagram and its offerings are becoming more essential for businesses to have a successful digital strategy.
Since its launch last year, one in five businesses posting an Instagram Story receives a direct message from users, an opportunity for brands to further engage in the customer purchase journey and build strong connections with their community.
To make it easier for brands to buy and serve Instagram Stories, Facebook have now opened the opportunity to add links to Stories to any business account with over 10,000 followers (previously this was only available to verified accounts). For business, this means that Instagram Stories can be used to driving viewers onto their websites and converting sales.
Additionally, businesses are now able to more easily create native Instagram Stories into ads. This means that businesses who are focused on using native, organic content can continue to do so, whilst still optimizing the targeting and budget through advertising.
To discover more about how Instagram Stories could work for your business, contact us at firstname.lastname@example.org