Making change through customised analysis

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By Anna Boucaut

It is no secret that Dove continues to lead their industry in promoted positive language when it comes to body image and associated discussions.

Since joining forces with Twitter, Dove has taken this one step further and developed a customised analysis of their communities twitter feeds highlighting when and at which times they are being the most negative or positive.

The duo’s #speakbeautiful effect is fuelled by the desire to change the conversations happening on social media…and it is working! Since #speakbeautiful started, 7,450,282 body-positive Tweets have been shared on Twitter.

Check it all out here.

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