When it comes Nike, the global brand can do no wrong in the advertising world.
Their latest ad campaign features a host of celebrities, elite athletes and a well known scientist running in order to save the world, disaster movie style.
When Nike turned to independent agency ‘Must Be Something’ their advertising brief was simple: “The world sometimes feels stuck in a rut, but we believe the power of sport and running can help us all get moving again.”
The 2 minute video idea was born, the guest appearances were on board and the message is simple. As a group, we can achieve great things… all you need is a great pair of Nikes.
A perfect example of a simple idea, simple message but hilariously and well made. Watch the full campaign film here.