Video content and your Social Strategy

When it comes to creating an effective Facebook strategy to increase your social media presence, video is one of the best components you can use. With Facebook taking on YouTube with video content, we are revisiting a previous blog post on…

Social Media and Customer Care

When most businesses look at social media, they only think about it from the business point of view. But put yourself in the position of customer – which we all are at some point. What makes you want to buy…

Do you love what you do?

At Social Media Servants, we have a focus on culture. We understand how important it is to work somewhere where you feel happy and satisfied, and are achieving your goals. So we make a point of working with people who…

The difference between PRICE and VALUE

Convincing people to buy is not easy. Most people are not quick to part with their hard earned cash and so many consumers choose to buy products based on price, rather than the value of the product. This may be…

Set goals, then smash them

Most of us have embraced the tradition of making a new year resolution however one we get beyond February, there tends to be another tradition of most people not sticking to their resolution. So what can we do to ensure…

Measuring RIO in social media

Social Media and RIO (Return On Investment) have a wonderful relationship. There are copious analytics out there that help you to watch what you are doing and how well you are traveling. From how many people you are reaching and…

What is your Social Brand Voice?

Have you ever had that friend, who one day you meet up with them or you speak with them on the phone and they’re ‘not themselves’? There is something not quite right about their tone. Their tone isn’t ‘them’. Their…