Brian Tracy: Eat That Frog
By Elana Harari What is the easiest way to eat a frog? The biggest, ugliest, most vile part first… the same goes for your daily time management. In this business 101 book, author Brian Tracy gives readers 21 Great Ways…
Checklist for Facebook creative content
Considerations must be made for short form creativity, in order to match the behaviours of consumers when determining which assets to make. The most popular videos people consume on their devices are short, for on-the-go viewing, and ‘lean forward’, which…
‘Grow Up’ Campaign Inspiration
By Sophie Nettlefold Mercedes-Benz launched its Grow Up campaign in early 2017, telling the stories of what it means to grow up in the new generation, such as: Grow up. Get a Job. Settle Down, and more. The instalments, targeted…
Instant Articles offer more to businesses
By Sophie Nettlefold Facebook has introduced several updates to its Instant Articles feature, including Call to Action (CTA) buttons for email sign-ups and Page Likes to encourage reader loyalty, and new testing for a Free Trial and Mobile App Install…
Booze and Books: Rise of the Robots – Technology and the Threat of a Jobless Future (Martin Ford)
By Elana Harari The world is ending and robots are taking over! Well, not quite. But also, not far off. The Rise of the Robots by Martin Ford is a fascinating look into what is happening now, and what is…
Red Wing Epic Stories
By Alexandra Burgos In a unique marketing campaign that is both emotional and authentic, Red Wing Shoes is inviting customers to submit the “epic stories” behind their boots via a dedicated page on its website. The brand’s marketing team will ‘select the most…
Facebook announces Linked Groups – connecting brands with communities!
By Alexandra Burgos As any community manager will tell you, customer feedback is a valuable, pure source of information. But with over a billion users on a platform such as Facebook, how do we effectively reach these customers? Very recently,…
Welcome Messenger 2.1!
By Anna Boucaut Taking onboard the continued feedback from users, businesses and developers, Facebook has released Messenger Platform 2.1. The latest update to the platform gives businesses the opportunity to dive deeper into their engagements with customers. A few of…
Mihaly Csikszentmihalyi: Flow – The Secret to Happiness
By Elana Harari Have you ever asked yourself the question – what makes life worth living? Mihaly Csikszentmihalyi, the Hungarian psychologist who ‘recognised and named’ the concept of flow, believes that this operation of the mind is the key to…
Sparkke Change: booze with a social conscience
By Alexandra Burgos ‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’ Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising…