Pinterest’s New ’Shop the Look’ Pins

Have you considered the potential of Pinterest for your business?

Pinterest only has 200 million monthly active users but those who do use the platform come with high purchase intent. A recent report showed that 90% of weekly Pinners use the platform to make purchasing decisions and recent updates to the shopping advertising may perk the interest of many retailers.

From late March, Pinterest is now allowing businesses to turn their product catalogue into visual, actionable ads. These shopping ads automatically pull from the businesses existing product feed. They are also introducing ‘Shop the Look’ pins which are similar in function to the Instagram shopping tags which are currently being rolled out in Australia.

For those retailers who use Pinterest these new updates will allow it to be easier for brands to keep their Pinterest listings up to date and capitalise on available opportunities. The ‘Shop the Look’ pin will also allow advertisers to better showcase their content and add to the growing potential of the platform. Therefore, revealing that building a successful Pinterest presence could be very successful for many retailers/brands.

The ‘Shop the Look’ Pins are still being trialled overseas and are not yet available in Australia but we are excited and hopeful that they will be soon. These updates have some clear advantages to retailers and brands which could make Pinterest the next step in lifting your social media game.

To find out more about the potential of Pinterest, get in contact today!

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