The way people discover, browse and purchase products is an ever-evolving process, and it’s the responsibility of advertisers to adapt and stay relevant.
To achieve success in your online marketing campaign you need to produce high-quality, relevant adverts that fit seamlessly into your audience’s environment. In comes Facebook Dynamic Ads, which help you promote relevant products from your entire catalogue to the right audience.
Previously known as Dynamic Product adverts, Dynamic ads have been around for a while now, but it’s only in recent weeks that Facebook announced advanced functionality to help advertisers identify and communicate with their most valuable website visitors and mobile app users. They’ve also extended the placement of dynamic ads, now available on desktop and mobile devices across Facebook, Instagram and the Audience Network.
This advert solution allows businesses to upload their product catalogue, place a Facebook pixel on their website to report on which products are being viewed, and create a dynamic ad template that is specially formulated for your shoppers according to the products they’ve previously browsed.
Want to find out more? Contact your Servants team to discover how this effective retargeting solution could help your business connect with more people who are genuinely interested in your product or service offering.