Run, Hoka One One, Run!

By Peter Bain

As women’s sporting leagues and clubs worldwide are gaining more traction, running company Hoka One One has released a powerful new campaign that explores how women use running to overcome tough obstacles and adversity.

In the above video, Iran’s first female triathlete, Shirin Gerami, takes us through her journey of searching for the appropriate clothing to wear as a Muslim athlete.

The video series is another strong example of championing female athletes using beautiful storytelling and scenery.

Check out the rest of the campaign here.

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