Snapchat’s 2016 entrance


By Anna Boucaut

Snapchat’s release of customised geofilters is a game changer!

You will now be able to create the perfect geofilters on Snapchat for your next party, wedding or event! The company is rolling out “on-demand” geofilters which allow business and people create custom filters to appear within the app.

This is a move that will not go unnoticed by the over 100 million daily active users. The new on-demand filter will let people pay for temporary placement within the app, with the flexibility of selecting the geographical radius of the geofilter as well as the amount of time it can be used. At this stage, customised geofilters cover anywhere from 20,000 square feet to 5,000,000 square feet and can last anywhere between an hour or a month.

Although Snapchat is heavily used for personal use, businesses will also have the opportunity to create custom geofilters. These could be applied to great conversation at company events, large business conferences or even for team bonding!

As with anything, there are definitely costs involved. However at this stage, it is going to cost much less than the existing sponsored geofilters, with prices starting at around $5. While this is only in the U.S., UK and Canada, Snapchat has said it will be rolling it out in more locations soon.

Get creative and think of your first custom filter here.

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