By Alexandra Burgos
‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’
Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising awareness and funds for important social issues through beer, cider, and wine – the great conversation starters of our generation.
The organisation tackles issues including sexual consent, global warming, gender equality, body image and asylum seeking with risqué copy, donating ten percent of direct sales and four percent of channel sales to related causes.
Sparkke’s product branding, website and Instagram tell a story about the vision and values of the business, with the drinks doing more than just satisfying the desire for a delicious beer or cider. Instead, every platform builds on the cause, making a political statement and appealing to consumers to stand up for important issues.
What do you think of Sparkke’s approach?