Tag: Advertising

Snapchat’s New Advertising Opportunities

Did you hear about Snapchat expanding advertising opportunities? Snapchat is now taking a step in its monetisation efforts by opening up its advertising to all. Snapchat originally only provided access to its API to approved developers but now all advertisers…

Can Targeted Ads Influence How You View Yourself?

Can a targeted ad change how you think about yourself? Online tracking technology allows marketers to deliver ads that are specifically targeted to individuals based upon on their search history. This type of personalised advertising is highly effective and receives…

Facebook launches ‘Dynamic Creative’

By Anna Boucaut Facebook has just made it even easier to ensure your ads are getting the most bang for their buck! Following the launch of their new updated Adverts Manager (which is now merged with Power Editor), Facebook have…

Twitter turns to agencies to encourage brand advocacy

Twitter will reward the best in the #TweetToTheTop programme with a trip to Cannes 2018. By Gemma Browne In an attempt to grow its partnerships with media and advertising agencies, Twitter has launched the #TweetToTheTop campaign, encouraging young talent from…

Arnott’s campaign: Forever Now reimagined

By Gemma Browne In its most recent campaign, Arnott’s launched its new brand purpose, to ‘promote real connections’. Two Australian musicians, Dan Sultana and Isabella Manfredi, collaborated to reimagine the song Forever Now in a way that celebrates the little…

Pinterest Enters the Video Advertising Game

Pinterest is introducing video advertisements targeted for search results and feeds. This makes sense, given video will be key to increasing Pinterest’s revenue in 2017. Having linked with Moat and Nielsen to give marketers accurate data through third parties, Pinterest…

Instant Articles offer more to businesses

By Sophie Nettlefold Facebook has introduced several updates to its Instant Articles feature, including Call to Action (CTA) buttons for email sign-ups and Page Likes to encourage reader loyalty, and new testing for a Free Trial and Mobile App Install…

Media Centric Storytelling for Conversions

  By Sophie Nettlefold  The dynamic and immersive Facebook canvas is a full screen experience with single and carousel images, video, text, and call-to-action sequences in a native mobile advertising experience. This allows brands to show off their best angles on…