Tag: algorithm

Facebook launches new ‘Lists’ feature

How will the new Facebook ‘Lists’ feature help boost engagement? Given the new algorithm, facebook will be providing new features to stay at forefront of the industry and allow users and brands to stay relevant. This particular update allows users…

Better late than never

  By Sophie Nettlefold It’s not news that video is dominating social media as is evident with the rise of SnapChat’s 4 billion to 10 billion views per day in less than a year. Knowing this, it makes sense for LinkedIn…

Is musical.ly the next big social contender?

  By Rosie Thompson  musical.ly is sweeping the tween nation, and has proved to be a powerful social platform that will sit with the likes of Snapchat and Instagram. So if you thought this was just a fad, it might…

Proving ROI on Instagram? Maybe it is possible!

  By Anna Boucaut Even with the dreaded algorithm update and opening its API, Instagram continues to restrict active links in photo captions. This move makes it nearly impossible for retailers to share a direct link to ‘shop product’ with their…

The ROI of Storytelling

By Rosie Thompson We all know the saying “content is king”, but can content and storytelling actually help your company get sales? Absolutely. Let us start by telling you a story about a Missouri Shotglass. Rob Walker and Joshua Glenn…

How to make Millions with Millennials

By Sophie Nettlefold By 2020 Millennials will boast more than $1.4 trillion in spending power. At Servants, we are always searching for new ideas around how to connect with these avid and tech-savvy digital users; they are a trend spotting…

Digital Interaction with a Feminine Touch

  A recent survey of 11,000 females aged 18+, found some interesting results in relation to how women shop and interact with brands online. Among the findings, Influenster discovered that: 94% of women engage actively with brands online 31% of women…