Tag: branding

Is Instagram About To Disrupt & Destroy?

  By Sophie Nettlefold Instagram is currently testing a new ‘four-across’ grid format. Microphone drop. We’ve just picked our Social Media Strategists up off the floor and it’s cool: this is only a test for now. Thankfully, many of the…

Better late than never

  By Sophie Nettlefold It’s not news that video is dominating social media as is evident with the rise of SnapChat’s 4 billion to 10 billion views per day in less than a year. Knowing this, it makes sense for LinkedIn…

Is musical.ly the next big social contender?

  By Rosie Thompson  musical.ly is sweeping the tween nation, and has proved to be a powerful social platform that will sit with the likes of Snapchat and Instagram. So if you thought this was just a fad, it might…

Happy Birthday Twitter!

By Anna Boucaut Happy 10th Birthday Twitter! What a great 10 years we have had! We have loved watching you go through all those pre-teen changes, which you have dealt with so gracefully with everyone watching your every move! More…

Trojan Mailing

Here’s a great stunt or a killer prank from DHL who used rival shipping companies like UPS to advertise on their behalf.A genius and wonderfully innovative campaign.

Posted by Marketing Strategies on Wednesday, February 26, 2014

If you’re going to attack, make sure you do it well

At Servants, we don’t often recommend a brand focuses their marketing campaigns on comparing themselves to a competitor unless they are ready to fully commit. Not only does this often fail to get traction, it also can make brands look petty…

Utilising the #Hashtag

It’s no secret the hashtag has come a long way since it’s humble beginnings as a symbol for ‘number’. With the growth in businesses employing Instagram as part of their social media strategies, understanding how to utilise hashtags on the…

You are not your brand

Including personal content in your digital strategy is great. It gives your brand personality, and helps to build a connection with your audience. However, many brands make the mistake of thinking that the owner or community manager is the personality…

What is your Social Brand Voice?

Have you ever had that friend, who one day you meet up with them or you speak with them on the phone and they’re ‘not themselves’? There is something not quite right about their tone. Their tone isn’t ‘them’. Their…