Tag: business

Is Instagram About To Disrupt & Destroy?

  By Sophie Nettlefold Instagram is currently testing a new ‘four-across’ grid format. Microphone drop. We’ve just picked our Social Media Strategists up off the floor and it’s cool: this is only a test for now. Thankfully, many of the…

Facebook launches ‘Dynamic Creative’

By Anna Boucaut Facebook has just made it even easier to ensure your ads are getting the most bang for their buck! Following the launch of their new updated Adverts Manager (which is now merged with Power Editor), Facebook have…

Twitter turns to agencies to encourage brand advocacy

Twitter will reward the best in the #TweetToTheTop programme with a trip to Cannes 2018. By Gemma Browne In an attempt to grow its partnerships with media and advertising agencies, Twitter has launched the #TweetToTheTop campaign, encouraging young talent from…

Google Maps rolls out handy Q&A update

By Peter Bain There’s a pretty cool development coming out of Google Maps at the moment. Google is rolling out a new feature that lets users post questions and answers on business listings. Plus, business owners can now share frequent…

Vice x Airbnb

By Georgina Clement Through a digitally driven campaign, Airbnb has partnered with Vice Media to offer a series of curated and eccentric travel packages. Airbnb has housed the competition on their website, complemented by Vice articles and YouTube videos showcasing…

Apple joins Instagram!

By Anna Boucaut Earlier this month, Apple launched its first Instagram account with a bang, using the already successful #ShotoniPhone campaign hashtag as a base for its content strategy. This gave Apple the perfect opportunity to incite community involvement, gain traction…

Pinterest Enters the Video Advertising Game

Pinterest is introducing video advertisements targeted for search results and feeds. This makes sense, given video will be key to increasing Pinterest’s revenue in 2017. Having linked with Moat and Nielsen to give marketers accurate data through third parties, Pinterest…

IAB Australia releases digital marketing glossaries

By Gemma Browne Australia’s Interactive Advertising Bureau (IAB) has developed a video, audio and mobile glossary of digital marketing terms to give marketers common ground to discuss metrics. These glossaries contribute to the bureau’s mission to ‘help simplify and inspire…