Tag: campaign inspiration

A little competition never hurt nobody

By Gemma Browne With the foreboding reality that Amazon is making its way to the Australian market, eBay is preparing for the wave of competition with a proactive marketing campaign. The ‘Fill Your Cart with Colour’ campaign celebrates the way…

Vice x Airbnb

By Georgina Clement Through a digitally driven campaign, Airbnb has partnered with Vice Media to offer a series of curated and eccentric travel packages. Airbnb has housed the competition on their website, complemented by Vice articles and YouTube videos showcasing…

TIME FOR: CUBA Campaign Inspiration!

By Georgina Clement THE 5TH are teaming up with Latin American travel specialists, El Camino, to encourage people to visit Cuba ‘for a curated, once in a lifetime adventure’, topped off with your own personal photographer and videographer to capture moments…

‘Grow Up’ Campaign Inspiration

By Sophie Nettlefold Mercedes-Benz launched its Grow Up campaign in early 2017, telling the stories of what it means to grow up in the new generation, such as: Grow up. Get a Job. Settle Down, and more. The instalments, targeted…

Red Wing Epic Stories

By Alexandra Burgos In a unique marketing campaign that is both emotional and authentic, Red Wing Shoes is inviting customers to submit the “epic stories” behind their boots via a dedicated page on its website. The brand’s marketing team will ‘select the most…