Tag: community

Facebook launches new ‘Lists’ feature

How will the new Facebook ‘Lists’ feature help boost engagement? Given the new algorithm, facebook will be providing new features to stay at forefront of the industry and allow users and brands to stay relevant. This particular update allows users…

Say hello to Facebook Watch!

Facebook Watch is the newest addition to the social media platform’s slew of features. Each show on the platform is made up of episodes — live or recorded — and follows a theme or storyline. The platform is perfect for sharing…

Google Maps rolls out handy Q&A update

By Peter Bain There’s a pretty cool development coming out of Google Maps at the moment. Google is rolling out a new feature that lets users post questions and answers on business listings. Plus, business owners can now share frequent…

A little competition never hurt nobody

By Gemma Browne With the foreboding reality that Amazon is making its way to the Australian market, eBay is preparing for the wave of competition with a proactive marketing campaign. The ‘Fill Your Cart with Colour’ campaign celebrates the way…

Death to the generic response!

By Alexandra Burgos David Jones recently released their latest beauty magazine, promoting all the latest trends by showcasing the brands available in their beauty department. Sudanese-Australian model Adut Akech graced the cover of the magazine, which angered one customer. The…

Apple joins Instagram!

By Anna Boucaut Earlier this month, Apple launched its first Instagram account with a bang, using the already successful #ShotoniPhone campaign hashtag as a base for its content strategy. This gave Apple the perfect opportunity to incite community involvement, gain traction…

Arnott’s campaign: Forever Now reimagined

By Gemma Browne In its most recent campaign, Arnott’s launched its new brand purpose, to ‘promote real connections’. Two Australian musicians, Dan Sultana and Isabella Manfredi, collaborated to reimagine the song Forever Now in a way that celebrates the little…

Red Wing Epic Stories

By Alexandra Burgos In a unique marketing campaign that is both emotional and authentic, Red Wing Shoes is inviting customers to submit the “epic stories” behind their boots via a dedicated page on its website. The brand’s marketing team will ‘select the most…

Facebook launches Marketplace

By Rosie Thompson Are you one of the 450+ million people visiting ‘buy & sell’ Facebook groups each month? Well, do we have news for you! Facebook have officially launched Marketplace; a convenient (and brilliant!) destination to discover, buy and sell items…