Tag: content

New Facebook Video Uploader

Is video the future of Facebook? Zuckerberg has always said that video with be a major player in Facebook’s future and it looks that way with the social networks newest update aimed toward video. YouTube continues to be the number…

Is Instagram About To Disrupt & Destroy?

  By Sophie Nettlefold Instagram is currently testing a new ‘four-across’ grid format. Microphone drop. We’ve just picked our Social Media Strategists up off the floor and it’s cool: this is only a test for now. Thankfully, many of the…

Converse take to Twitter with Public Access campaign

By Anna Boucaut Converse are using Twitter as a platform to engage Gen Z and launch a larger brand refresh. In the series #ConversePublicAccess, Converse will ask young celebrities to host short, sharp interviews with people of their choice. When…

How Social Media has Changed E-Commerce #AsSeenOnMe

By Alex Trumble How good is the internet! By the time you finish reading this blog post, I could have gone online, sourced some inspiration from my Instagram feed, picked a saucy outfit from an online retailer for date night…

Apple joins Instagram!

By Anna Boucaut Earlier this month, Apple launched its first Instagram account with a bang, using the already successful #ShotoniPhone campaign hashtag as a base for its content strategy. This gave Apple the perfect opportunity to incite community involvement, gain traction…

Arnott’s campaign: Forever Now reimagined

By Gemma Browne In its most recent campaign, Arnott’s launched its new brand purpose, to ‘promote real connections’. Two Australian musicians, Dan Sultana and Isabella Manfredi, collaborated to reimagine the song Forever Now in a way that celebrates the little…

Checklist for Facebook creative content

Considerations must be made for short form creativity, in order to match the behaviours of consumers when determining which assets to make. The most popular videos people consume on their devices are short, for on-the-go viewing, and ‘lean forward’, which…

Sparkke Change: booze with a social conscience

By Alexandra Burgos ‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’ Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising…