Tag: digital

Run, Hoka One One, Run!

By Peter Bain As women’s sporting leagues and clubs worldwide are gaining more traction, running company Hoka One One has released a powerful new campaign that explores how women use running to overcome tough obstacles and adversity. In the above…

Google Maps rolls out handy Q&A update

By Peter Bain There’s a pretty cool development coming out of Google Maps at the moment. Google is rolling out a new feature that lets users post questions and answers on business listings. Plus, business owners can now share frequent…

A little competition never hurt nobody

By Gemma Browne With the foreboding reality that Amazon is making its way to the Australian market, eBay is preparing for the wave of competition with a proactive marketing campaign. The ‘Fill Your Cart with Colour’ campaign celebrates the way…

Converse take to Twitter with Public Access campaign

By Anna Boucaut Converse are using Twitter as a platform to engage Gen Z and launch a larger brand refresh. In the series #ConversePublicAccess, Converse will ask young celebrities to host short, sharp interviews with people of their choice. When…

How Social Media has Changed E-Commerce #AsSeenOnMe

By Alex Trumble How good is the internet! By the time you finish reading this blog post, I could have gone online, sourced some inspiration from my Instagram feed, picked a saucy outfit from an online retailer for date night…

Joe Gebbia: How Airbnb Designs for Trust

By Elana Harari If you have ever worked with Loud Days or had an interaction with any of the team, you will know first-hand that the key to our success are the relationships we form. Within this, it is the…

Arnott’s campaign: Forever Now reimagined

By Gemma Browne In its most recent campaign, Arnott’s launched its new brand purpose, to ‘promote real connections’. Two Australian musicians, Dan Sultana and Isabella Manfredi, collaborated to reimagine the song Forever Now in a way that celebrates the little…

IAB Australia releases digital marketing glossaries

By Gemma Browne Australia’s Interactive Advertising Bureau (IAB) has developed a video, audio and mobile glossary of digital marketing terms to give marketers common ground to discuss metrics. These glossaries contribute to the bureau’s mission to ‘help simplify and inspire…

TIME FOR: CUBA Campaign Inspiration!

By Georgina Clement THE 5TH are teaming up with Latin American travel specialists, El Camino, to encourage people to visit Cuba ‘for a curated, once in a lifetime adventure’, topped off with your own personal photographer and videographer to capture moments…