Tag: engagement

Generate Revenue with Instagram Stories

By Anna Boucaut With over 700 millions users, utilising Instagram and its offerings are becoming more essential for businesses to have a successful digital strategy. Since its launch last year, one in five businesses posting an Instagram Story receives a…

Google Maps rolls out handy Q&A update

By Peter Bain There’s a pretty cool development coming out of Google Maps at the moment. Google is rolling out a new feature that lets users post questions and answers on business listings. Plus, business owners can now share frequent…

Converse take to Twitter with Public Access campaign

By Anna Boucaut Converse are using Twitter as a platform to engage Gen Z and launch a larger brand refresh. In the series #ConversePublicAccess, Converse will ask young celebrities to host short, sharp interviews with people of their choice. When…

Vice x Airbnb

By Georgina Clement Through a digitally driven campaign, Airbnb has partnered with Vice Media to offer a series of curated and eccentric travel packages. Airbnb has housed the competition on their website, complemented by Vice articles and YouTube videos showcasing…

An Opera of Emojis 🎭

By Anna Boucaut This July, Twitter and London’s Royal Opera House leveraged World Emoji Day in a creative new way – sharing the story of an entire opera through new tweets every 30 minutes using only emojis. Twitter users competed…

Instant Articles offer more to businesses

By Sophie Nettlefold Facebook has introduced several updates to its Instant Articles feature, including Call to Action (CTA) buttons for email sign-ups and Page Likes to encourage reader loyalty, and new testing for a Free Trial and Mobile App Install…

Welcome Messenger 2.1!

By Anna Boucaut Taking onboard the continued feedback from users, businesses and developers, Facebook has released Messenger Platform 2.1. The latest update to the platform gives businesses the opportunity to dive deeper into their engagements with customers. A few of…

Sparkke Change: booze with a social conscience

By Alexandra Burgos ‘The Sparkke Change beverage company is booze with a social conscience – the refreshing taste of a better future.’ Powered by a group of young women in Adelaide, Sparkke is a progressive social enterprise that is raising…

How to Amplify Your Next Event

  By Rosie Thompson Almost every event these days uses social media to generate buzz in the lead-up, during, and post event. It is very common for events we attend to have a hashtag attached to it; from sporting events…

Introducing Instagram Stories

  By Phoebe Bullen Are you concerned about overposting on Instagram? Worried your post doesn’t quite with the overall feel of your newsfeed? Well, Instagram have a solution so that you can sleep easy… Introducing Instagram Stories. In a bold…