Tag: marketing

Hashtags and Links now available on profiles!

A new feature on Instagram is opening new opportunities for marketers! Instagram has released a new links option for user’s profile bio’s. Users are now able to add clickable hashtags and links to others Instagram profiles in their bio details….

‘New Posts’ Feature on Instagram!

Did you hear that Instagram is trialling a feature that will bring back the chronological order news feed? In June 2016, the photo sharing social media network revealed that its feed would be curated by an algorithm. This move was…

Google Maps rolls out handy Q&A update

By Peter Bain There’s a pretty cool development coming out of Google Maps at the moment. Google is rolling out a new feature that lets users post questions and answers on business listings. Plus, business owners can now share frequent…

A little competition never hurt nobody

By Gemma Browne With the foreboding reality that Amazon is making its way to the Australian market, eBay is preparing for the wave of competition with a proactive marketing campaign. The ‘Fill Your Cart with Colour’ campaign celebrates the way…

Pinterest Enters the Video Advertising Game

Pinterest is introducing video advertisements targeted for search results and feeds. This makes sense, given video will be key to increasing Pinterest’s revenue in 2017. Having linked with Moat and Nielsen to give marketers accurate data through third parties, Pinterest…

IAB Australia releases digital marketing glossaries

By Gemma Browne Australia’s Interactive Advertising Bureau (IAB) has developed a video, audio and mobile glossary of digital marketing terms to give marketers common ground to discuss metrics. These glossaries contribute to the bureau’s mission to ‘help simplify and inspire…

Why proving ROI is a MUST

  In line with past years, digital marketing budgets continue to grow in 2016 and make up a key component of any business budget. But before you throw your money around, be sure that with an increase in budget, comes…

What is your Social Brand Voice?

Have you ever had that friend, who one day you meet up with them or you speak with them on the phone and they’re ‘not themselves’? There is something not quite right about their tone. Their tone isn’t ‘them’. Their…